We have some massive news to share that is going to completely change how you market your cattle.
We are officially launching a brand-new Online Video Auction platform designed specifically to represent producers who are doing things the right way. Our goal is simple: get your calves directly off the cows and onto a truck without the stress, shrink, and sickness that can happen when cattle travel through a traditional sale barn.
If you want top dollar for fresh ranch calves and a marketing team that actually protects your hard work, this tool is built for you.
Direct From the Pastures: How It Works
This isn't just another digital listing. This video auction will run in direct conjunction with our regular sales, giving you access to a massive, hungry buyer base while keeping your livestock safely at home until they are sold.
- Load Lots Only: We are focusing on putting together uniform groups big enough to ship out as full load lots straight from the ranch.
- On-Ranch Logistics: Cattle will be weighed up typically on the truck or on the hoof right at your facility.
- Hands-On Representation: Our field reps will be right there on-site with you to film the cattle, verify the quality, and negotiate the specific details of the deal to ensure everything is done right.
"We want all the fresh ranch calves we can get on here. We don’t want them to go through the physical sale barn environment if they don't have to. That way, we keep them healthy, cut out the stress, and lock in top dollar for you guys."
The Data Advantage: Bringing the Kill Data Home
We aren't just helping you sell your cattle; we want to help you improve your herd for the long haul. For the producers running bigger cattle and focusing heavily on performance, we are closing the loop on the supply chain.
We are going to track the kill data and feed that information directly back to you.
To kick this initiative off, we recently bought a set of elite, Gardener-genetics cattle. This coming July, our team is physically going to the packing plant to follow these cattle through the harvesting process. We will be gathering hard carcass data to show you exactly how high-end genetics perform on the rail.
When you look at the data on your own cattle, you can make smarter breeding decisions, command higher premiums, and prove to the industry that your calves are worth more.
Our Standard: "Do It Right, Or Don't Call"
We need to be entirely transparent about who this video auction is for. We are looking for the "cookie-cutters"—the uniform, high-quality, preconditioned cattle—but we want to treat everyone fairly regardless of herd size, provided you care about quality.
What we don't want are shortcuts.
"If you want to pull a fast one or cut corners on your health and management protocols, please don't call. We do not want your business. If you want to do it wrong, we are not interested and we will not represent your cattle. Period."
We are putting our reputation on the line to market these video loads, which means we are only representing producers who take animal husbandry seriously. When a buyer clicks "bid" on our video auction, they will know they are buying a premium, healthy product.
Launching Across Five States
We are rolling this platform out with a tight geographic focus to ensure our field reps can provide the best possible on-ranch service. To start, we are operating strictly in the heart of cattle country:
Target Region | States Covered |
The Core Five | Kansas, Texas, Colorado, New Mexico, Oklahoma |
As this platform grows, we will expand our territory—but we are starting where the best ranch calves in the world are raised.
Get Your Cattle Lined Up
We are currently building our upcoming auction schedules and our reps are ready to hit the road. If you want a fair, premium price for all your hard work, get in touch with us today. Let’s get to work!